Natural Gas - More Energy with Less Environmental Effects

Monico works within nearly every sector of the natural gas market - drilling and fracking, collection, storage, compression, pipeline and electric power generation. Over the past few years we have witnessed the growth of this market and the benefits of natural gas as a cleaner, cheaper form of energy. 

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Each year we attend the Gas Processors Association (GPA) convention, Gas Machinery Roundtable Conference (GMRC) and the Eastern Gas Compression Roundtable (EGCR), listening to presentations and speaking with people from companies that operate throughout the natural gas life cycle. And we hear how the growth of the natural gas market is effecting expansion of new technologies, growth in local economies and the environment. And article in today's Houston Chronicle states that, "With little notice or fanfare in April, natural gas produced more electricity than any other fuel for the first time in U.S. history. Not coincidentally the administration announced this month that the U.S. power sector emitted less carbon dioxide than it has in 27 years."

Our newest line of products, mGuard, focuses solely on the condition monitoring of natural gas compressors. Meanwhile, our Gateways and HMIs have been used to collect data from engines, gensets and ancillary equipment for more than ten years to assist with preventative maintenance and integrating these assets into an overall monitoring system. 

Articles like Our New Energy 'Normal' and Texas Breaks Record for Natural Gas Consumption to Generate Electricity show what this industry has seen coming for a while now: natural gas as a source of electric power generation is going to change the energy market by providing a cheaper, cleaner way to produce electricity for this country's consumers. And we will all benefit.

- Ashley, Marketing 

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SEO and B2B Marketing - Our Story

As you have hopefully noticed, we recently launched a new version of our website. Along with the redesign came the job of rewriting the content and working to make sure that the content we created was SEO friendly. As it turned out, this was not as easy to do as it appears at its face.

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As we worked with the team of search engine experts at Colorado SEO Pros, we discovered that what Andrea Miller points out in her article How B2B Researchers are Searching Online rang very true: what we thought our customers were, or should be, searching for was not what they were actually starting their online searches with. 

Dealing with this revelation as it pertained to our content was not always a smooth process. We had to turn the tide of how we thought about our own products. We had to completely rethink our approach to presenting our products through our website. And we had to convince company management it would work. This took time, effort and at least five drafts of content before we were prepared to launch the website. 

But it worked.

Our organic traffic is up, with traffic to our biggest selling product up over 200%. We are seeing the ‘inner pages’ of our site replacing the home page in search results, meaning that we are driving our customers to the most relevant content for them rather than their having to click through our site to find the information they need. 

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All of this is an ongoing process. We have crawls run on our site regularly and make efforts to fix issues that arrive as promptly as possible. We are watching which keywords are working as well as monitoring those that are not so that we can make adjustments as trends show themselves. And because the traffic to our website is a large driver of quote requests, and therefore sales, we have an outside consulting company that stays on top of our SEO optimization for us. They are vital to our efforts. 

But none of these things would have been possible without our being willing to take a closer look at how our customers were going to find us. We had to adjust our views on who was looking for our products, how much information they had before they began their search, and where the website fit into our sales process.  

To be successful with SEO, you have to be open to viewing your business differently. You have to realize that what you believe to be true about your customers and how they find you online may be separate from the reality of how they are searching. And you have to be prepared to be ever-changing and ever-adapting as not just Google and Bing change their practices, but customers change their search habits.  

- Ashley

Thanks to Sprout Content for the great article! Read Angela's full article here

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Monico Launched mGuard LubeWatch

Monico Launches mGuard™ Smart App Product Line with LubeWatch™

SPRING, TX, April 22, 2015 - Monico Inc. launches its mGuard™ line of smart applications with LubeWatch™ 

Monico has designed mGuard™, a line of smart applications, to leverage the capabilities of Real Time Actionable Intelligence™ and allow users to use the wealth of data Monico Gateways collect. This data will be put into the form of specific recommendations to optimize efficiency, improve asset reliability, reduce maintenance costs and help prevent catastrophic failure in industrial equipment.  

“These ‘smart apps’ will offer end users of industrial equipment valuable local and remote data by combining local data acquisition and on board analytics,” states Doyle Taylor, Monico CEO, “They will provide alerts based on real-time data analyzed in the local environment.” 

The smart apps will be application specific and provide pre-defined information for condition monitoring. Each mGuard™ app will be designed to offer recommended action based on data collected from the equipment and then analyzed. Data will also be collected over time to analyze the efficiency of equipment.  

“These apps are being designed to answer questions about both current and future performance of very specific aspects of operating industrial equipment,” adds Taylor. 

The first in the mGuard product line is LubeWatch™, which is designed to provide continuous monitoring of a compressor’s divider block lubrication rates. Adding LubeWatch™ to a Monico PLUS Gateway provides confirmation of reciprocating compressor lubrication rates. A local interface provides immediate feedback for pump adjustment while a remote alarm interface notifies the user when the lube rate is either over or under the current desired rate. Because both under and over lubrication can increase expenses exponentially, this smart app is expected to help with operating cost savings. 

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mGuard™ LubeWatch™ is the first of a number of new product offerings Monico expects to release in 2015 as the company continues to develop its abilities with data analytics and offer its customers the power of those analytics through Real Time Actionable Intelligence™.  

 

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